North India · D2C · Pre-Launch — April 2026

₹47,00,00,000

That's how much North India's D2C brands are quietly losing
every single year.
Not to bad products. Not to bad markets.
To broken data they can't see.

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₹7.4L
Avg. monthly leak per brand
3,000+
D2C brands affected in North India
6 hrs
Our anomaly detection speed
19×
Faster than industry average

The Problem

Your marketing
dashboard is
lying to you.

You check your Meta Ads dashboard. 3× ROAS. Looks fine. You check Google Analytics. Traffic is up. You ask your agency. They show you beautiful charts.

But the money in your bank account at the end of the month? It doesn't add up.

Here's what's actually happening: a customer sees your Instagram ad. Doesn't buy. Googles your brand name three days later. Still doesn't buy. Then their friend WhatsApps them your sale link. They click it, pay via UPI, and place a COD order.

Which channel gets credit? In your current setup — Google gets 100%. Instagram gets zero. WhatsApp gets zero. The COD order shows up as "unattributed revenue" — as if it came from thin air.

So you cut your Instagram budget and double down on Google. And slowly, without realising it, you're draining your own growth.

20–35%
of every marketing rupee you spend is either invisible, misattributed, or completely wasted — right now, today.
Based on research across 50+ Indian D2C brands
On ₹10L/month
that's ₹2L–3.5L vanishing every month. ₹24L–42L every year. Enough to fund a new product line, a new market, or simply stay as profit.
This is not a rounding error. It's a structural problem.

The Four Invisible Killers

They don't appear on your P&L.
They hide inside your own data.

Killer #1

The Attribution Blindspot

25–40%

UPI payments happen off your website. COD orders are confirmed by phone call. WhatsApp orders leave no pixel trail. Every one of these is a real sale that your marketing data can't see — so you keep underfunding the channels that actually work.

Killer #2

The Budget Pacing Problem

4.8 days

That's the industry average time to detect a budget anomaly. One campaign spends 3× too fast by Day 10. By Day 15 it's dead. Revenue drops 40%. You only find out at the month-end review. By then, ₹1.6L is already gone.

Killer #3

The Funnel Drop Nobody Notices

140 sales

When your CVR drops from 3.2% to 1.8% — because of a broken payment gateway, a slow page, or a checkout bug — that's 140 fewer conversions per 10,000 visitors. At ₹1,000 average order value, that's ₹14L gone. In three weeks. Silently.

Killer #4

The Forecasting Void

Zero

Most D2C founders in India have zero systematic way to answer: "What will my revenue be in 3 months?" Without a forecast, you can't plan inventory, negotiate supplier rates, or decide whether to invest ₹5L in IPL ads or save it for Diwali. Every decision is gut feel.

Why We're Building This

We fix
the drain. Automatically.

Every solution that exists today was built for a different world. Global SaaS tools like Northbeam and Triple Whale assume all payments happen by credit card on your website. They've never heard of PhonePe. They don't know what COD means. They start at $1,000/month USD — for tools that can't see 40% of your revenue.

Agencies report the numbers their dashboards show. They have no incentive to tell you that Meta's reported 4× ROAS is actually 1.8× once you account for UPI drop-offs. A freelancer can build you a model — but won't be watching it at 3am when a campaign starts misfiring.

We're not an agency. Not a SaaS tool. Not a consultant. We're a Revenue Engineering firm — built specifically for how commerce actually works in India, Australia, New Zealand, and the UAE.

We detect problems 19× faster than the industry average — in 6 hours, not 4.8 days. We diagnose the exact rupee value of every invisible revenue leak. We fix it — not with a slide deck of recommendations, but with actual technical implementations. And then we forecast what comes next, with market-native precision that accounts for Diwali, IPL, and the post-Ramadan surge.

We call it the Closed Loop. Detect → Diagnose → Fix → Forecast. It's the only system that runs all four stages as a single, integrated operation. And it comes with a guarantee: if we don't recover 3× our retainer value in identified revenue within 90 days, Month 4 is on us.

Launching April 19, 2026

The drain stops on April 19.
Be first in line.

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FREE REVENUE AUDIT FOR THE FIRST 50 BRANDS WHO REGISTER

Get Early Access

Find your
₹7.4 lakh
leak.

Register now and get a free 48-hour Revenue Audit when we launch.
We'll show you exactly where your money is going — with rupee precision.

No pitch calls. No spam. Just your audit — and the number that changes how you spend.